TERMS OF SERVICE
Last updated: 2026-08-18
These Terms apply to services provided under the Epitome brand by Alignment Studios Oy, Business ID 3477835-5.
By purchasing a service, submitting payment or accepting a proposal, you agree to these Terms.
Mandatory consumer rights take precedence over any conflicting provision.
1. APPLICATIONS AND FORMATION OF THE AGREEMENT
Private Consulting and Advisory are available by application or direct invitation.
Submitting an application is non-binding. It does not require the applicant to purchase a service and does not require Epitome to offer an engagement.
Following review, Epitome may request further information, arrange a private conversation, provide a proposal or decline the application.
A binding agreement is formed when:
a booking is confirmed and paid;
the client accepts a proposal in writing; or
both parties otherwise confirm the engagement in writing.
The accepted booking or proposal forms part of the agreement. If it contains engagement-specific terms that differ from these Terms, the accepted booking or proposal applies to that engagement to the extent permitted by law.
2. NATURE OF THE SERVICES
Epitome provides Consulting and Advisory across Direction, Perception and Performance.
Direction and Perception can include creative advisory and consulting concerning the individual, the work and the career developing around them. It may address direction, concept, creation, positioning, expression, communication and the visual, verbal, behavioural and non-verbal signals through which the individual and work are experienced.
Performance can include consulting and advisory concerning physiology, behavioural structure, physical capacity, nervous-system regulation, training, recovery and lifestyle.
The engagement may involve Direction, Perception, Performance or a combination of these areas, as stated in the accepted booking or proposal.
Epitome may advise on and direct the development of the work itself. Unless execution is expressly included in the accepted proposal, Epitome does not perform the client's substantive creative, operational or business work on the client's behalf.
3. SERVICE FORMATS
Focused Consultation
A single high-level consultation around one defined issue. It may include an optional written plan.
Typical duration: 60 to 90 minutes.
Targeted Consultation
A short-term Consulting process in which the situation is assessed, a plan is defined and further sessions are used to test, correct and refine the direction.
It is usually structured across one to three months.
Intensive Advisory
Epitome's highest-touch Advisory format, with reserved capacity and prioritised access.
It may include regular work across Direction, Perception, Performance or a combination of the areas, direct communication between sessions, priority response, shorter-notice consultations, ongoing decision support and updated written direction.
It is usually structured across six to nine months.
Priority access does not constitute an emergency or 24-hour service unless expressly stated in the accepted proposal.
Ongoing Advisory
A continuing strategic relationship in which Epitome retains the wider context around the client and the work.
It may include recurring advisory sessions, continued assessment and recalibration, decision support within the agreed context, strategic or creative advisory, written direction and guidance through changing priorities.
It is structured for the long-term period, scope, cadence, specialist involvement, and fee stated in the accepted proposal.
4. AGREED SCOPE
Each engagement is tailored before it begins.
The accepted booking or proposal defines the applicable:
service format;
objective and scope;
duration and timetable;
number and length of sessions;
level and channels of access;
deliverables;
specialist involvement;
client responsibilities;
price and payment schedule; and
any engagement-specific cancellation or termination terms.
Neither party may change the agreed scope, format, duration, access, specialist involvement or price unilaterally.
Any material change requires written agreement between the parties, including confirmation of any effect on timing, workload or price.
5. DELIVERY
Services may be delivered through:
individual or recurring consultations;
video or telephone calls;
written plans, reports or direction;
assessments and session preparation;
voice notes or written messages;
agreed digital platforms; and
other channels expressly stated in the booking or proposal.
Delivery schedules begin once the client has provided the required information, materials, decisions and access.
A delay caused by missing client inputs extends the delivery schedule accordingly.
6. CLIENT RESPONSIBILITIES
The client agrees to:
provide accurate, complete and relevant information;
disclose material changes affecting the objective or engagement;
hold the necessary rights and permissions for all submitted materials;
participate in agreed sessions and decisions;
review recommendations and deliverables within a reasonable time;
use independent judgment when acting on advice;
remain responsible for implementation and final decisions; and
comply with applicable laws and professional obligations.
The client is responsible for the consequences of decisions, content, claims, actions and implementation carried out by or on behalf of the client.
7. ACCOUNTS, COMMUNICATION AND TIME ZONES
If access to a client portal or other protected platform is provided, login credentials are personal and must be kept secure. The client must notify Epitome promptly if unauthorized access is suspected.
The client is responsible for providing the correct time zone and verifying the time shown in each booking confirmation.
Communication access is limited to the channels, working context and response terms agreed for the engagement. Advisory access does not create an unrestricted or emergency response obligation.
8. PRICING
Prices are confirmed before a binding agreement is formed.
Pricing may differ between clients or engagements based on factors including:
scope and complexity;
service format and duration;
number of sessions;
intensity and urgency;
required preparation or written work;
level of access and reserved capacity;
specialist involvement;
whether the client is purchasing as a consumer or business;
applicable tax, VAT, invoicing or administrative requirements; and
currency or payment method.
A difference between proposals does not entitle a client to another client's price or terms.
The price accepted in the booking or proposal is binding for that agreed scope. It cannot be changed during the engagement without written agreement between the parties.
Any general pricing information described as indicative does not constitute a binding offer. The final price, applicable VAT treatment and payment schedule are shown before purchase or acceptance.
9. PAYMENT
Payment is required before work begins unless the accepted proposal states otherwise.
Payments may be processed through an available online payment method or invoice. Prices are stated in euros unless otherwise confirmed.
If a payment is overdue, Epitome may pause sessions, access and delivery until payment is received. Interest and reasonable collection costs may be charged in accordance with applicable law.
Pausing delivery because of non-payment does not extend the engagement automatically or remove an existing payment obligation.
10. CONSUMER WITHDRAWAL, CANCELLATIONS AND REFUNDS
Consumers purchasing services online may have a statutory 14-day withdrawal right.
Where the client expressly requests delivery to begin during the withdrawal period, the client must pay for the proportion delivered before a valid withdrawal notice is received. The withdrawal right ends early only where the service has been fully performed in accordance with the requirements of applicable law.
Business Clients do not have a statutory consumer withdrawal right.
All cancellations, rescheduling, session validity and refunds are governed by the Refund & Cancellation Policy and any engagement-specific terms in the accepted booking or proposal.
11. CONSULTING SESSION VALIDITY
Prepaid Consulting sessions are valid for 12 months from purchase unless a longer period is confirmed in writing. Unused sessions expire without refund.
Extensions for serious illness, accident or another circumstance genuinely beyond the client's reasonable control, and all other validity details, are governed by the Refund & Cancellation Policy.
12. DIRECTION & PERCEPTION ENGAGEMENTS AND THE AGREED OBJECTIVE
Direction and Perception engagements are accepted on the basis of the individual, work, objective and intended use disclosed in the application, discussions and accepted proposal.
If that basis materially changes, the change must be disclosed before further Direction and Perception work is requested or used.
Epitome may refuse a proposed change, pause the Direction and Perception work or terminate the Direction and Perception component if:
the objective or nature of the work materially differs from what was disclosed;
relevant information was materially misrepresented or concealed;
the original objective and agreed scope no longer exist;
the requested work would support unlawful, deceptive, discriminatory, exploitative or materially harmful conduct; or
continued involvement would create a material legal, ethical or reputational risk.
Where reasonable, Epitome will first seek clarification and consider whether a new scope can be agreed.
This section applies specifically to Direction & Perception services. It does not create a separate right to terminate Performance services unless a general termination ground also applies.
The financial consequences of termination are governed by the Refund & Cancellation Policy.
13. PERFORMANCE SERVICES AND HEALTH
Performance services are tailored to the information provided by the client.
Unless the accepted proposal expressly identifies the service as physiotherapy or another regulated healthcare service, Performance Consulting and Advisory are not medical diagnosis, emergency care or a substitute for individual medical treatment.
The client must disclose relevant injuries, medical conditions, medication and professional restrictions before following physical training, recovery or lifestyle recommendations.
The client is responsible for seeking appropriate medical care when symptoms, illness, injury or other health concerns require it.
14. NO GUARANTEED OUTCOME
Epitome provides assessment, direction, strategic development and advisory.
Results depend on factors including the client's decisions, execution, resources, market, audience, health, external circumstances and other variables outside Epitome's control.
Epitome does not guarantee income, audience growth, recognition, opportunities, career progression, business performance, health outcomes or any other specific result.
15. CONFIDENTIALITY
Each party must protect confidential information received from the other and use it only for the engagement.
Client confidential information includes non-public personal, professional, health, creative and business information, submitted materials and the content of private sessions.
Epitome confidential information includes non-public proposals, detailed scopes, methods, processes, frameworks, materials, internal business information and non-public pricing structures.
Confidential information may be disclosed only:
to employees, specialists, subcontractors or professional advisers who need it and are subject to confidentiality obligations;
with the other party's prior written permission;
where required by law, regulation, court order or a competent authority; or
where necessary to establish, exercise or defend legal rights.
This clause does not prevent a client from disclosing their agreement or price to legal, tax or financial advisers, public authorities, financing providers or others where reasonably necessary to exercise their rights.
Confidentiality does not apply to information that is already public without breach, was lawfully known before disclosure, was lawfully received from another source or was independently developed without using the other party's confidential information.
These obligations continue after the engagement ends.
16. CLIENT REFERENCES, TESTIMONIALS AND CASE MATERIAL
Epitome will not identify the client or use client-specific information, results, materials, testimonials or a case example derived from the engagement in public communications or marketing without the client's separate prior written consent.
This includes anonymized examples where the client or work could reasonably be recognized from the circumstances.
Epitome may retain and use general professional knowledge and non-client-specific learning developed through its work, provided it does not reveal the client's identity, materials or confidential information.
17. INTELLECTUAL PROPERTY
The client retains ownership of materials and intellectual property created independently of Epitome and supplied for the engagement.
Epitome retains ownership of its pre-existing and independently developed:
methods and processes;
frameworks and systems;
templates and tools;
educational materials;
written structures; and
general professional know-how.
Unless the accepted proposal grants different rights, the client receives a non-exclusive, non-transferable right to use the delivered materials for the client's own career, work or business.
The client may share deliverables with employees or contractors solely where necessary to implement the direction, provided the materials remain confidential and are not reused for unrelated clients, teaching, resale or redistribution.
The client may not resell, publish, license, teach, reproduce commercially or incorporate Epitome's proprietary materials into services or products offered to others without written permission.
Any rights concerning public-facing creative assets or separately commissioned production work are defined in the applicable proposal.
18. INDEPENDENT SPECIALISTS
The contracting service provider is identified in the booking, proposal or invoice.
Where Alignment Studios Oy is the contracting party, it may use appropriately qualified specialists or subcontractors and remains responsible for its contractual obligations.
Where an independent specialist contracts with and invoices the client directly, that specialist's own terms, professional obligations, insurance and liability apply to their services.
19. TERMINATION
Either party may terminate an engagement in accordance with the accepted proposal and Refund & Cancellation Policy.
Epitome may pause or terminate an engagement if the client:
fails to make a payment when due;
materially breaches the agreement;
repeatedly fails to provide necessary information or participation;
prevents the agreed work from progressing for a sustained period;
behaves abusively, threateningly or unsafely;
requests unlawful or professionally inappropriate work; or
creates a situation in which the engagement cannot reasonably continue in good faith.
Where reasonable, Epitome will provide notice and an opportunity to remedy the issue.
Epitome may terminate immediately where the breach, conduct or risk is serious or cannot reasonably be remedied.
Termination does not affect rights, obligations or payment liabilities that arose before the effective termination date.
20. FORCE MAJEURE
Neither party is liable for delay or failure caused by circumstances beyond that party's reasonable control.
The affected party must notify the other as soon as reasonably possible.
The parties will first seek to reschedule, pause or adjust the delivery timetable. If Epitome remains unable to deliver a prepaid portion within a reasonable time, the affected undelivered portion will be credited or refunded.
21. LIABILITY
Nothing in these Terms limits any mandatory consumer right or any liability that cannot legally be excluded or limited.
The client remains responsible for final decisions, implementation and use of the service.
To the maximum extent permitted by law, Epitome is not liable for indirect or consequential commercial loss, loss of profit, loss of opportunity, loss of anticipated savings or damage caused by third-party actions or information supplied by the client.
For Business Clients, Epitome's total liability arising from an engagement is limited to the fees paid for the specific service giving rise to the claim, except where the damage results from intentional conduct, gross negligence or another liability that cannot legally be limited.
22. PERSONAL DATA
Personal data is processed in accordance with Epitome's Privacy Policy and applicable data-protection law.
Information submitted through an application may be used to assess suitability, communicate with the applicant, prepare a proposal and administer a subsequent engagement.
23. CHANGES TO THESE TERMS
Updated Terms apply to agreements formed after the updated version takes effect.
Terms governing an existing fixed engagement will not be changed unilaterally unless the change is required by law or expressly permitted by the agreement. Any other material change requires the client's agreement.
24. SEVERABILITY
If any provision is found invalid or unenforceable, the remaining provisions remain in effect. The invalid provision will be interpreted or replaced as closely as legally possible to reflect its original purpose.
25. GOVERNING LAW AND DISPUTES
These Terms are governed by Finnish law.
The parties will first attempt to resolve any disagreement directly and in good faith.
A consumer may contact Finnish Consumer Advisory Services and, if the matter is not resolved, submit it to the Finnish Consumer Disputes Board. A consumer retains any mandatory right to bring proceedings in the competent court available under applicable consumer law.
Disputes between Alignment Studios Oy and a Business Client are subject to the District Court of Helsinki unless the parties agree otherwise in writing.